|According to a study performed by Claritas, downtown Battle Creek’s market is comprised of students, employees, residents and tourists.|
Student Mix – The student population in Battle Creek hovers around 16,000 and is comprised of both traditional and non-traditional students. We have five colleges with campuses in or near downtown.
- Davenport University, Battle Creek Campus
- Kellogg Community College
- Siena Heights University, Battle Creek Campus
- Spring Arbor University, Battle Creek Campus
- Western Michigan University, Battle Creek Campus
Employees – Within a 3-mile radius, there are 35,000 downtown-based employees available to explore your business. The largest segments are employed in retail, health service/social service, education, and business and personal services. If you expand to a 25-mile radius, your employee audience grows to 253,000. These employees possess purchasing power and skills.
Residents – Within a 3-mile radius, there are over 51,000 residents. When expanding to a 25-mile radius, this number expands to 425,000.
Tourists – Tourism is the 8th largest industry in Battle Creek, representing $203 million in spending (in 2008). The largest industries impacted through tourism dollars in Battle Creek are food and beverage at $63.2 million and shopping and entertainment at $88.5 million.
|In 2014, Zimmerman-Volk was hired to complete a Target Market Analysis that indicates the market potential for housing in downtown Battle Creek and the surrounding neighborhoods. The study also considers the types of housing that the market can support. Download the summary and complete study below.|